Opportunity Knocks
Using the Internet and Information Products to Make More… and Work Less By Valerie Young I have a confession to make. When I signed up to attend Alexandria (Ali) Brown’s (a.k.a. the Ezine Queen’s) Online Success Blueprint Workshop last November I had fairly modest expectations. After all, I’m not exactly new to marketing. In fact when I started the original (pre-website) Changing Course newsletter back in 1995 I had seven years’ experience in corporate marketing to draw from. That background definitely came in handy three years later when I launched the online version of Changing Course. On the other hand, marketing online meant I also had to learn a whole other set of skills and strategies. It was steep learning curve. And most of my success was the result of trial and error… lots of trials and even more errors. Slowly but surely, though, things began to happen. Since going online in 1998 I’ve managed to attract over 23,000 newsletter subscribers, set up an affiliate program, create and sell a number of different eBooks, CDs, and other information products, run dozens of Tele-classes, develop profitable joint partnerships with people like Barbara Sher, Barbara Winter, and others, and establish a profitable consulting business doing what I love best – helping people turn their interests into income. If I’m already so successful you may be wondering why I would bother to shell out thousands of dollars to fly out to Los Angeles to attend a workshop called Online Success Blueprint. Well for one, over the years I’d hear about all these big time Internet marketing gurus who make big promises. But I’d never actually been to any one of their seminars. Since I know money is an issue for a lot of my readers, I was curious to see first-hand whether these high-priced Internet marketing seminars delivered enough content to justify the cost. Don’t get me wrong... I knew I’d learn “something.” After all, a workshop being run by a woman who has managed to build a business that generates $50,000 in sales… a MONTH is bound to contain at least a few nuggets of wisdom. Right? “Online Marketing Made Easy” Boy was I wrong. There is a reason why Ali subtitled her workshop “Online Marketing Made Easy.” This workshop did not contain “a few” nuggets… it contained HUNDREDS of nuggets. There were times during the workshop when I literally couldn’t write fast enough. And I wasn’t the only one. A lot of the people I met in L.A. were in the early stages of launching their consulting, writing, speaking, or coaching businesses. As my idea list grew to 16 pages long I remember thinking to myself, if someone like me who already has an ezine and who has been selling information products for years is walking away with this many tips, I can only imagine how blown away the other people in the room are. Keep in mind, too, that my personal idea list was on top of all the resources and templates I had at my fingertips in the nearly 297 (that’s double-sided) pages of printed materials that came with the workshop. The reason I’m telling you all of this is because Ali did what smart information product marketers should do – she had the entire workshop audio recorded. And for a limited time, anybody can purchase the entire three-day Online Success Blueprint Workshop “In a Box.” (I pre-ordered a set for myself before I even left L.A.) Why should you consider buying this program? I don’t throw sales numbers around lightly. But the fact of the matter is that after returning home from this workshop I generated over $50,000 in sales and added over 1,000 new prospects to my mailing list. Now let me be very clear about something. My business started undergoing a rapid upward shift before I attended Ali’s seminar. At the same time there is absolutely no doubt in my mind that the strategies I learned at the Online Success Blueprint Workshop contributed greatly to that big up tick in earnings between November and January. And I’m not done applying what I learned by a long shot. One night in my room at the LAX Hilton I woke up with an idea that I am convinced will generate six figures. (If all goes according to plan you’ll hear about it probably next fall.) So when Ali wrote last week to attendees to share any results they’d seen following the workshop I was all too happy to try share my personal experience. (You can read my testimonial for yourself at ChangingCourse.com/recommends/blueprint07.) 3 Reasons Why I Recommend Blueprint Online Blueprint in a Box There is only so much you can say in a short testimonial. So, I’d like to expand on the three reasons why I recommend this product for any of you who either are – or serious about becoming – a coach, consultant, author, speaker, or other solo-entrepreneur. 1) It is geared to the “average” person who wants to promote themselves and their business online. A lot of these online marketing workshops tend to attract savvy people with a lot of online experience. From what people tell me, a lot of them are trying to make a quick buck using Google ad words or otherwise working the system. In contrast, I know just enough about technology to be dangerous and am looking to build a business, not hop on the latest get-rich-quick train. Within the first hour of the Online Success Blueprint Workshop I knew it was designed for “my people” namely… solo-entrepreneurs, some with established businesses but many others who are just starting out on their journey from having a boss to being the boss. The people I met were not looking to build a big complicated empire or to make a fast buck and then move onto the next thing. The workshop was geared to “regular people” who, like me, want to make good money doing work they love and who want to have more time to enjoy life in the process. 2) It covers literally everything you need to know to market yourself and your business online. This workshop is jammed-packed with immediately useful information – a full 17 CDs worth. If I were to break down what’s covered CD by CD we’d be here all day. So instead let me just point out a few of the many topics that I think someone like you who is either just starting or in the process of growing a business might find especially helpful: ~ Publish a Simple Ezine That Makes You Money ~ Secrets of Money-Making Websites ~ Get Leads! Attract Targeted Visitors to Your Website and Grow Your List (2 CDs) ~ Make Your Website Attract Traffic, in as Little as 15 Minutes ~ Create Easy-to-Sell Information Products (2 CDs) ~ Create Sales Pages That Sell FOR You Plus everything covered in the CDs is also spelled out in print including lots of actual examples. 3) It is delivered in an easy-to-understand, step-by-step format. I don’t often talk about the fact that I have doctorate in adult education. That’s because I know there are people out there who will see it as the reason for my success and therefore use it as an excuse not to go after their dream. I’m telling you this here because in addition to tuning into “what” is being delivered, the workshop designer and leader in me is also paying close attention to “how” the content is being delivered. In addition to being a polished presenter, I was delighted to discover that Ali is an excellent educator as well. I think you will be thoroughly impressed with how she managed to break down how coaches, speakers, authors, and consultants can use the Internet to generate greater profits (a potentially overwhelming topic) into 7 basic steps. It’s the simple step-by-step format of this course that truly makes this a “blueprint” for online success. What’s more, it is a process that anyone can learn and use, even if you don’t currently have a website or a product. If you dedicate an hour a week to studying this blueprint I can’t imagine how you could fail to see results. On a personal note, I feel really good about everything I’ve managed to accomplish before attending this workshop. But the reality is it took me years before I could rely solely on my online income. I know a lot of you need or want to move a lot faster. Having seen how this course can accelerate your success I’d like you to be aware that this is a way to move a lot faster than I did. So, if you are – or want to be – an author, speaker, consultant, or coach and you are ready to start seriously marketing your current or future products and services this year, then I urge you to act fast. According to the email I received Monday, it looks like Ali is only releasing 147 copies of her Online Success Blueprint in a Box. I cannot promise that everyone will see the results that I did (at least not right away). But with a very generous 7 payment plan option this course is an excellent investment and one I am convinced will help significantly accelerate the growth of your business. To learn more the Online Success Blueprint in a Box (and meet some of the people I met at the workshop) go toChangingCourse.com/recommends/blueprint07
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live life on purpose 
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